Ross Rich is the founder and CEO of Accord, the customer collaboration platform built for high-growth sales teams.
The story behind Accord is a very insightful one because Ross and his brother left Stripe and Google to build Accord😱.
Ross started the company by demoing hand-written product mock-ups 📝, and now has customers like Figma, Productboard and Okta 🚀!
🎙️In this episode, Ross and I discuss:
⚡️ How Accord is implementing product-led sales.
⚡️ Using automation versus high-touch outbound.
⚡️ Putting more power in the hands of the buyer for faster sales cycles.
⚡️ Getting to 100 customers as an early-stage startup.
⚡️ The startup happiness curve.
Hope you enjoy 🔥